Explanation:

Product objectives are targets for product development or product management. They serve as the basis for product strategy, design, refinement and launch. Product objectives also serve as target for teams and individuals and may be incorporated into performance management targets.
In this case, our product objective was derived "top-down" from our company objective. It makes sense that the product team's work should be aligned with the company's current goals.

Other product objectives may be derived "bottom-up", based on user insights you've received, market intelligence you've gathered, or your own product strategy.