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Buyers market exist when:
few suppliers in the market
buyers purchases in small volume
buyers purchases in large volume
product of suppliers are unique and differentiated
A buyer's market stems from changes in market conditions that favor buyers over sellers. Anything that increases the urgency of sellers to sell or decreases the urgency of buyers to buy will tend to create a buyer's market. In terms of economic theory, this can be described using the law of supply and demand, which states that a supply increase amid constant demand or a decrease in demand with constant supply will put downward pressure on prices.
Factors that can increase supply include the entry of new sellers into a market, a decrease in demand for alternative uses for the good, or technological improvements that lower the costs of production. Factors that can decrease demand, meanwhile, include the exit of buyers from the market, a change in consumer preferences, or the increased availability of substitute goods. By changing the shape of supply and demand in a way that implies a lower market equilibrium price, these factors can create an advantage for buyers to negotiate for lower prices.
By: Barka Mirza ProfileResourcesReport error
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