Explanation:

The micro environment relates to the immediate periphery of an organization and directly influences the organization on a regular basis. Hence, it is also known as the task environment. It is important for an organization to monitor and analyze all the elements of its micro environment like customers, competitors, etc.
Customers are people who buy an organization’s products/services. In simple words, an organization cannot survive without customers. A consumer, on the other hand, is the ultimate user of the product/service.

For example, a husband might purchase a product for his wife. In this case, the husband is the customer and the wife is the consumer.