Which ONE of the following refers to the relationship between readership and circulation ........

Principles of Marketing Management Basic Concepts

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Which ONE of the following refers to the relationship between readership and circulation?

CPT

GRP

RPC

TVR

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Explanation:

RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.RPC is calculated by dividing the average amount of revenue generated by visitors that saw an experience by the numbers of converters.