Explanation:

GPS technology provides you with a means of luring potential customers to your place of business. The first step is to register your address with search engines and websites that offer map-based business listings. Include a short description of your services so customers can see in a glance why they should drop by. Some search engines allow you to market your business by displaying discounts and coupons to GPS users within a certain radius.
Social networking websites offer a new platform for advertisers, who now can engage in convenient, personalized interactions with current and potential customers. Many social media platforms now incorporate location-based interactions using GPS technology.

For example, a website might allow your customers to announce to their friends that they are visiting your place of business, which essentially amounts to free direct marketing. The customer’s location appears on a real-time map, making it easy for others with GPS-equipped phones to find your business.