Explanation:

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Advertising is the part of your marketing plan that uses paid, non-personal messages. These messages are designed to reach large groups of customers and sell your products or services.

Like all forms of marketing, your advertising will be most successful if it's based on high-quality research. This should be a regular part of your market research strategy.