Explanation:

Strengths in a SWOT analysis are the favorable internal activities, processes, and behaviors of a company (what a company does well). These are the factors that contribute to the success of the company and its brand. Strengths, such as highly-rated customer service and effective supply chain management, help companies sustain and enhance their competitive advantage.
A SWOT analysis is a great way to guide business-strategy meetings. It's powerful to have everyone in the room discuss the company's core strengths and weaknesses, define the opportunities and threats, and brainstorm ideas. Oftentimes, the SWOT analysis you envision before the session changes throughout to reflect factors you were unaware of and would never have captured if not for the group’s input.