Explanation:

Novelty oriented style. This style attempts to focus on the best power gain not just the price but enhanced price performance equation.A consumer’s buying decision depends on the type of products that they need to buy. The behavior of a consumer while buying a coffee is a lot different while buying a car.

Based on observations, it is clear that purchases that are more complex and expensive involve higher deliberation and many more participants. Consumer buying behavior is determined by the level of involvement that a consumer shows towards a purchase decision.  The amount of risk involved in a purchase also determines the buying behavior. Higher priced goods tend to high higher risk, thereby seeking higher involvement in buying decisions.