is nothing but willingness of consumers to purchase products and services as per their ta...........

Principles of Marketing Management Selecting Target Markets

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

Consumer behavior

Consumer interest

Consumer attitude

Consumer perception

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Explanation:

Consumer behaviour is an internal, psychological phenomenon. Consumer psychology concerns psychological perspectives on the study of the consumer, with a focus on psychological processes underlying consumers' thoughts, feelings, decisions, and behaviours.Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you.

So what are the factors that influence consumers to say yes? There are three categories of factors that influence consumer behavior:

Personal factors: an individual’s interests and opinions can be influenced by demographics (age, gender, culture, etc.).
Psychological factors: an individual’s response to a marketing message will depend on their perceptions and attitudes.
Social factors: family, friends, education level, social media, income, all influence consumers’ behavior.