Explanation:

Finally, Stage 5, the post-decision analysis. “Was this company the right choice for me?”

The reality is, is not every customer will love you and those ones that don’t are some of your greatest learning opportunities. Try using a simple NPS software, like AskNicely — which we’ve leveraged here. There are also simple things like quarterly check-ins and monthly check-ins. Here, we do weekly updates. The tighter you can get your feedback loop from customer success or customer failure and then learn from that, the faster you can improve your deliverable, your product, or your service.

The reality is, the thing people pay you for has a huge part to do with how you’re marketing yourself. In other words, if you looked at what Seth Godin preaches, the “purple cow” approach: “Is your marketing just more noise in a noisy environment or is what you’re marketing doing the marketing itself for you?” A perfect example would be Tesla. They can take almost zero corporate advertising budget and still grow at a rapid rate because their product is a purple cow.