Explanation:

Finally, extended decisions are made about higher-cost products, and infrequent purchases. They require a lot of involvement, often center around unfamiliar brands or products, and need extended thought and search efforts to ensure buyer confidence.

For instance, we don’t buy a huge flat-screen television every day, so when the time comes to make this kind of investment, we want to know for sure that we’re making the right choice in everything from brand to picture quality.

Major purchases come with more risk for the customer, and that means that there’s more cause to consider things from a deeper perspective. Rather than grabbing the first television you see, or buying one just because it’s on sale, you’d generally ask for advice from friends and family, find out as much as you can about different specifications, and spend a substantial amount of time looking up product reviews and testimonials.