is the study of how individuals groups and organizations select buy use and dispose of goods servic...........

Principles of Marketing Management Selecting Target Markets

___________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Organizational Behaviour

Consumer Behaviour

Business Behaviour

Behavioural Segmentation

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Explanation:

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour.