Explanation:

Market segmentation is important for marketers to promote and sell their products or services to the right audience. Explore the five specific ways that markets can be segmented in order to create successful sales opportunities, including behavioral, psychographic, demographic, and geographic segmentation methods.
Geographic segmentation might be the simplest form of market segmentation to get your head around, but there are still plenty of ways it can be used that companies never think about. The size of the area you target should change depending on your needs as a business. Generally speaking, the larger the business the bigger the areas you’ll be targeting. After all, with a wider potential audience, targeting each postcode individually simply won’t be cost-effective.