Explanation:

The second step in the consumer decision making process is information search. Once consumer has a problem or need he knows it can be satisfied by the purchase of a product/service then they begin to search for information needed to make a purchase decision. The searches can be – Internal Search and External Search.
Once someone is aware of their own need or problem, they now need to solve it. They need to determine a couple things at Stage  “Could I solve this myself? If I need to hire someone, who’s the best option for me to hire?”

For our B2B SaaS clients, this is where the majority of their opportunities, deals, and revenue comes from — at this information stage. This is the bottom of the funnel. People now know that they have a cloud security issue, now they’re looking for top cloud security vendors, top cloud security companies, services, strategies, etc. Here’s where your own website probably won’t rank.