Socioeconomic classification for rural market segmentation classifies consumers into classes ........

Principles of Marketing Management Selecting Target Markets

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Socioeconomic classification for rural market segmentation classifies consumers into _____classes.

Eight

Four

Seven

Six

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Explanation:

Socio-Economic Classification (SEC) was created in 1988 and ratified by the Market Research Society of India (MRSI). It refers to the classification of Indian consumers according to the two parameters: occupation and education of the Chief Wage Earner of the households. The SEC is used by most media rsearchers and brand managers to understand Indian consuming behaviors based on their socio-economic classes.

In the older version, there were two types of SEC, including the urban and the rural Grid. In its urban Grid, it uses the levels of Education and Occupation of the Chief Wage Earner i.e., (CWE) of a household to identify socio-economic classification and segments of urban India into 8 groups (A1 to E2). On the other hand, the rural SEC Grid uses education and type of house to measure the socio-economic classes and segments of rural India into 4 groups.