Explanation:

Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables such as age, gender, education, income, etc. It helps organizations understand who their customers are so that their needs can be addressed more effectively.

Instead of reaching an entire market, companies can use demographic segmentation to focus their time and resources on those segments that have customers who are most likely to make purchases, and are therefore most valuable to them.