Explanation:

Individual marketing is the kind of marketing communication or promotion that is customized for individuals in a personalized manner by the companies or retailers mainly through technology. Individual marketing is often customized as per the individual customers. It is also known as Personalized Marketing. The demand can be directly communicated to the suppliers or manufacturers and they can be provided with customized products as per their demand.

Information technology has played a great role in indirect marketing where individual customers can be reached directly through phone and internet. By logging into the particular website or by calling to call center the customer can provide input about their choice and can get the customized product.