Explanation:

Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans. Typically, local marketing is used by businesses that have a physical storefront in their community, such as restaurants, bars, spas, medical offices, and chiropractors.
Most marketing advice focuses on global (or general) marketing, like a software service. But local businesses don’t need global reach – they need to target their community.

One of the potential dangers with local marketing is that you can think too big and waste time and money on the wrong location and audience. For example, if you have a dental practice located in Michigan, you should target “dental practice in Michigan” rather than the generic term “dental practice” so that you reach people in your local area.