result when natural market segments surface from groups of customers with shared preferences n...........

Principles of Marketing Management Selecting Target Markets

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____________ result when natural market segments surface from groups of customers with shared preferences.

Clustered preferences

Diffused preferences

Homogenous preferences

None of the above

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Explanation:

The market might reveal distinct preferenceclusters, called natural market segments. The first firm in this markethas three options. It might position in the center, hoping to appeal toall groups. It might position in the largest market segment(concentrated marketing).It might develop several brands, eachpositioned in a different segment. If the first firm developed only onebrand, competitors would enter and introduce brands in the othersegments.