Consumers in vary greatly in their preferences If several brands are there in the market they are li...........

Principles of Marketing Management Selecting Target Markets

Consumers in ____________ vary greatly in their preferences. If several brands are there in the market they are likely to position themselves throughout the space and show real differences to match differences in consumer groups.

Clustered preferences

Diffused preferences

Homogenous preferences

None of the above

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Explanation:

Diffused preferences – consumer preferences. are spread in the space so they vary greatly. their preferences; there are several brands, differences in consumer preferences.
At the other extreme, consumer preferencesmaybe scattered throughout the space, indicating that customers varygreatly in their preferences. The first brand to enter the market islikely to position in the center to appeal to the most people.