Which of the following represents a company effort to identify and categorize groups of customers ac...........

Principles of Marketing Management Basic Concepts

Which of the following represents a company effort to identify and categorize groups of customers according to common characteristics?

marketing research

positioning.

targeting.

market segmentation

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Explanation:

D. market segmentation

t its core, market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience.