A buyer makes a purchase of a particular product or a particular brand is termed as ........

Principles of Marketing Management Basic Concepts

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A buyer makes a purchase of a particular product or a particular brand is termed as ____

Product buying motives.

Patronage motives.

Selection motives.

Purchase motives.

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Explanation:

A. Product buying motives.

Product Buying Motives: Product motives refer to those influences and reasons, which prompt (i.e. induce) a buyer to choose a particular product in preference to other products. They include the physical attraction of the product (i.e. the design, shape, dimension, size, colour, package, performance, price etc.