Marketing is the activity set of amp processes for creating communicating delivering amp exchanging ...........

Principles of Marketing Management Basic Concepts

Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

A. Institutions

B. Organizations

C. Companies

D. Enterprises

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Explanation:

A. Institutions

Explanation:

As per the official definition by American Marketing Association (AMA), Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.

Here, Institutions is the broader and more precise term as compared to other options.