Want for a specific product backed by an ability to pay is called ........

Principles of Marketing Management Product Decisions

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Want for a specific product backed by an ability to pay is called _____

Demand

Need

Want

Customer

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Explanation:

Demand

Explanation:

Need is all about basic requirements whereas want is about a specific need. When a customer has the ability to pay for his want, that becomes a demand. For example, Krish wants a BMW car of Rs. 1 Crore and he is able to pay for that, then his want becomes a demand. Now he can buy that car. So, he can create demand.