The best Definition of Marketing given by Philip Kotler is ........

Principles of Marketing Management Basic Concepts

The best Definition of Marketing given by Philip Kotler is _______

Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

None of the above

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Explanation:

Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

Explanation:

This is an official definition given by Dr Philip Kotler in his marketing books.