Basic Concepts

Principles of Marketing Management

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_____ is the father of Modern Marketing.

Abraham Maslow

Lester Wunderman

Peter Drucker

Philip Kotler

Explanation:

Dr Philip Kotler is regarded as the Father of Modern Marketing by many scholars.

Peter F Drucker is known as the father of management. Abraham Maslow is well known for his theory of need hierarchy. Lester Wunderman was an American advertising executive

By: Kartik Singh

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