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The best example of a firm following a cost-leadership business strategy is
Wal-Mart
Rolls Royce
Mercedes Benz.
Macy’s
Walmart Inc. is a multinational retail giant under the leadership of Doug Mc Million. The company which was founded by Sam Walton in 1962 in Bentonville Arkansas has come a long and still abides by its mission statement of providing low priced everyday goods so that their customers save money and live better. Doug Mc Million uses transformational and democratic leadership style. When it comes to the aspects of rules, standards, procedures and application of code of ethics, beauracratic leadership style is applied. This ethical leader has led the company into raising employee wages and providing better benefits such as education support, paid off days and health policies. At Wal-Mart leadership is not treated like a position but rather a process where it is everyone’s business. Employees are empowered by the leader’s use of referent power which makes them part of crafting everyday solutions.
By: Barka Mirza ProfileResourcesReport error
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