Explanation:

Because supply chain management cuts across business functional and organizational boundaries, its impact is much broader and longer lasting. Therefore, supply chain management is inherently tied to strategic decision making. Put simply, the role of strategy is to plan the use of resources to meet objectives. In other words, a strategy is a series of plans to integrate an organization’s long-term objectives of supporting markets. It differs from a corporate philosophy, which concerns itself with a way of doing business. It also differs from a business doctrine, which represents a code of beliefs such as slogans.
This is concerned with decisions on the target markets (e.g., seniors, teenagers, and women) in which the business currently competes or wishes to compete in the future. These decisions involve the coordination and integration of new product/service development, branding, customer relationship management, quality assurance, and delivery scheduling. This strategy can be sub-classified into cost, differentiation, and focus. A cost strategy zeroes in on low cost to sustain the firm’s competitive edge. A differentiation strategy stresses product/service innovations to attract new customers. A focus strategy develops a unique market niche to concentrate on the firm’s current strength.