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Which strategy will be used by an organisation that is in more than one line of business?
Business level strategy
Contemporary strategy
Corporate level strategy
None of the above
Corporate-level strategy is an action taken to gain a competitive advantage through the selection and management of combination of businesses competing in several industries or product markets. Corporate strategies are normally expected to help the firm earn above- average profits and create value for the shareholders. Corporate strategy is about strategic decisions about determining overall scope and direction of a corporation and the way in which its various business units work together to attain particular goals. Corporate-level strategy is an action taken to gain a competitive advantage through the selection and management of combination of businesses competing in several industries or product markets.
Corporate strategies are normally expected to help the firm earn above- average profits and create value for the shareholders. Corporate strategy addresses the issues of a multi-business firm as a whole.
By: Barka Mirza ProfileResourcesReport error
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