Explanation:

The 3Cs Model is an industry model, which offers a strategic look at the factors needed for success. It was developed by Japanese organizational theorist Kenichi Ohmae. The 3Cs model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main elements must be taken into account:

The Company
The Customers
The Competitors
Only by integrating these three, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three Cs or strategic triangle.

Customers have wants and needs. The company recognises these and offers a basic product. To cater to their expectations and also to differentiate from competitors, companies try to offer differentiated products. Similarly, competitors attempt to offer differentiated products to generate profits and growth.

There is also a new 3 Cs model emerging which centers on sustainability. This model is:

Capability
Consistency
Cultivation