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Assertion (A): The ERG theory presumes that different levels of needs can be activated at the same time.
Reason (R): A lower level need does not have to be completely satisfied before higher level needs can emerge.
Both (A) and (R) are correct
Both (A) and (R) are incorrect
(A) is correct and (R) is incorrect
(A) is incorrect and (R) is correct
ERG theory is a theory in psychology proposed by Clayton Alderfer.
ERG theory. When needs in a category are satisfied, an individual will invest more efforts in the higher category. When needs in a category are frustrated, an individual will invest more efforts in the lower category. Alderfer further developed Maslow's hierarchy of needs by categorizing the hierarchy into his ERG theory (Existence, Relatedness and Growth). The existence category is concerned with the need for providing the basic material existence requirements of humans. The relatedness category is concerned about the desire for maintaining important interpersonal relationships. The growth category is concerned about the desire for personal development. These include the intrinsic component from Maslow's esteem category and the characteristics included under self-actualization.
Alderfer categorized Maslow's physiological needs and Maslow's safety needs into the existence category, Maslow's social needs and Maslow's extrinsic component of self-esteem needs into the relatedness category, and Maslow's intrinsic component of self-esteem needs and Maslow's self-actualization needs into the growth category.
By: Barka Mirza ProfileResourcesReport error
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