In marketing channels the conflict occurs at different levels of same marketing channel is classifie...........

Principles of Marketing Management Basic Concepts

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In marketing channels, the conflict occurs at different levels of same marketing channel is classified as

vertical conflict

horizontal conflict

steep conflict

slope conflict

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Explanation:

Vertical conflicts involve a disagreement between two channel members on consecutive levels. For example, if the toy manufacturer discovers its products are arriving at retail stores later than scheduled, a conflict might develop between the manufacturer and the wholesaler responsible for shipping to retailers. At the same time, the retail stores might be in conflict with the wholesaler due to its inability to ship products on time.