In external environment the favorable factors and trends are classified as ........

Principles of Marketing Management Basic Concepts

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In external environment, the favorable factors and trends are classified as

Strengths

Weaknesses

Opportunities

Threats

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Explanation:

Marketing opportunity creation is a critical bottom-of-funnel metric for B2B organizations. The more opportunities your organization drives, the more customers and sales you are likely to close.

An opportunity is more down-funnel than a lead or sales-accepted lead: you know their problem, know that you can provide a solution, and know that they have the resources to purchase your product or solution.