According to competitive positions the main focus of market challenger strategy is to ........

Principles of Marketing Management Basic Concepts

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According to competitive positions, the main focus of market challenger strategy is to

expand market share

follow at a distance

multiple niching

full frontal attack

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Explanation:

Competitive positioning is a marketing strategy that refers to how a marketing team can differentiate a company from its competitors. The position of the company depends on how the value it provides with goods and services compares to the value of similar goods and services in the market. A marketing team considers many aspects of their company's market, including audience needs and current trends, to make their position more competitive.