Explanation:

Place in marketing mix refers to the geographical location in which the company sells its products and provides its services.  It is said that location is one of the most important parts of marketing strategy.  Where you sell your products is important because the location must have your target customers. There is no sense in selling products to people who are not interested in your product or service.  So, a firm should position and distribute its product in a place that is easily accessible to its potential buyers/customers. Place does not always refer to the store location. It also refers to the placing of products inside a store. 

Generally, companies like P&G demand their products to be prioritized in the planogram for a store. This would mean that their products should be placed in a manner where the products meet the eye-level of the customer walking inside the store. Nowadays, when everything is shifting towards digital platforms, it becomes necessary for firms to place them on those digital platforms and leverage digital marketing.  So in some cases, placement may also refer to the act of including a product on television shows, in films, or on web pages in order to seek attention for the product. This increased placement of more and more firms on digital platforms has led to a rise in e-commerce sector.