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If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
direct channel
indirect channel
flexible channel
static channel
Under this system, distribution of goods is performed by middlemen or intermediaries like wholesalers’ stockiest distributions etc. There is one middleman like a Sole Selling Agent who distributes the goods through a number of middlemen subsequently or, there may be a number of middlemen when the producer distributes the products through a number of agents or wholesalers or even retailers. Retailer sells directly to the consumers whereas wholesalers sell through them.
By: Barka Mirza ProfileResourcesReport error
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