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The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as
administered VMS
full time VMS
contractual VMS
corporate VMS
A Vertical Marketing system (VMS) comprises of the main distribution channel partners- the producer, the wholesaler and the retailer who work together as a unified group to serve the customer needs. In conventional marketing system, the producer, wholesaler and the retailer worked separately with the intention to maximize their profits even at the expense of one another. This led to the unending conflicts between the channel partners resulting in less profits for the business as a whole.
By: Barka Mirza ProfileResourcesReport error
Yogendra kushwah
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