The kind of advantage gained by offering greater value to customers as compared to competitors is cl...........

Principles of Marketing Management Basic Concepts

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The kind of advantage gained by offering greater value to customers as compared to competitors is classified as

competitive advantage

corporate advantage

branding advantage

premium advantage

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Explanation:

Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals. Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings, the distribution network, intellectual property, and customer service.