The research which is used to describe market potential of any market offering is best classified as...........

Principles of Marketing Management Basic Concepts

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The research which is used to describe market potential of any market offering is best classified as

casual research

exploratory research

descriptive research

both a and c

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Explanation:

Descriptive research seeks to concretely describe a situation in ways that will allow companies to direct decisions and monitor progress. It is quantitative by nature, using a standardized format with close-ended questions to collect information that can be statistically measured and analyzed.