Customer rsquo s evaluation of the difference between all the benefits and all the costs of a market...........

Principles of Marketing Management Basic Concepts

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Customer perceived value

Marketing myopia

Customer relationship management

Customer satisfaction

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Explanation:

Perceived value comes down to the price the public is willing to pay for a good or service. Even a snap decision made in a store aisle involves an analysis of a product's ability to fulfill a need and provide satisfaction compared to other products under different brand names. The work of the marketing professional is to enhance the perceived value of the brand they are selling.

The pricing of products takes perceived value into consideration. In some cases, the price of a product or service may have more to do with its emotional appeal than with the actual cost of production.