A firm has decided to localize its products and services to meet local market demands Which one of t...........

Principles of Marketing Management Basic Concepts

A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

Geographic

Demographic

Psychographics

Behavioural

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Explanation:

Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the basis of where their consumers reside. Division in terms of countries, states, regions, cities, colleges or Areas is done to understand the audience and market a product/service accordingly.