Explanation:

Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.

The transactional approach is based on the four traditional elements of marketing, sometimes referred to as the four P's:

Product -- Creating a product that meets consumer needs.
Pricing -- Establishing a product price that will be profitable while still attractive to consumers.
Placement -- Establishing an efficient distribution chain for the product.
Promotion -- Creating a visible profile for the product that makes it appealing to customers.