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______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
Marketspace
Marketplace
Metamarket
Marketpace
Meta marketing is "the synthesis of all managerial, traditional, scientific, social and historical foundations of marketing,” a term first coined by E.J.Kelly while discussing the issue of ethics and science of marketing .Thus, Meta Marketing is an attempt to widen the horizons of marketing by covering non-profit organisations. The best examples of Meta Marketing can be selling family planning ideas or the idea of prohibition.
A Meta market will bring all buyers and sellers in one place for one purpose only. Instead of giving multiple products to one customer, a Meta market brings together different customers who need not necessarily differentiate between closely related products.
By: Barka Mirza ProfileResourcesReport error
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