Which of the following statements is the most correct statement ........

Principles of Marketing Management Basic Concepts

Which of the following statements is the most correct statement?

The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.

Marketing is to ensure that the product is easily & effectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers.

Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society

Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.

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Explanation:

Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return.

It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.