Explanation:

Developing a successful sales strategy (or plan) is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point, you’ll need to find sustainable traction in the market — and increase sales.

A well-defined sales strategy is your path to meaningful, sustainable growth. Get it right and watch your company’s growth trajectory go up and to the right. Go without one and risk seeing your business flame out.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. The key is to experiment and iterate on it with discipline, so you can zero in on the one that’s right for your business. Studying sales strategy examples from successful companies is a great way to get started.