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_______ Involves transfer of ownership of the goods.
Selling
Assembling
Buying
Assembling & Buying
Selling comprises all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service. In the words of William J. Stanton Selling is informing and persuading a market about a product or service. It is a function of promotion.
” In the words of Still, Cundiff and Govoni, “Selling in its broad sense, is not only the making of sales, that is, effecting ownership transfers; but also is identifying prospective consumers, stimulating demands and providing information and service to buyers.” Theodore Levit writes, “Selling is as basic to our society as metabolism is to life.” It is a fact that sales function is similar to life blood in an economy.
By: Barka Mirza ProfileResourcesReport error
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