Which of the following defines marketing management ........

Principles of Marketing Management Basic Concepts

Which of the following defines marketing management?

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.

The process of identifying and managing all marketing process to sell product and service to the end users at low price.

The process of developing and monitoring profit of companies products and services.

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Explanation:

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Marketers employ a variety of techniques to conduct market research, but some of the more common include:

Qualitative marketing research, such as focus groups and various types of interviews
Quantitative marketing research, such as statistical surveys
Experimental techniques such as test markets
Observational techniques such as ethnographic (on-site) observation
Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.