The best Definition of Marketing given by Philip Kotler is ........

Principles of Marketing Management Basic Concepts

The best Definition of Marketing given by Philip Kotler is _______

Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.

Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.

Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.

None of the above

छोटे Courses बड़े Results

Master Basic Concepts

Prepare through Micro-courses

Try Now

Explanation:

Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. The term 'marketing' first appeared in dictionaries in the sixteenth century where it referred to the process of buying and selling at a market. The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. The term, marketing, is a derivation of the Latin word, mercatus meaning market-place or merchant.