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The term marketing refers to _______
Advertising, Sales Promotion, Publicity and Public Relational activities
A new product needs ideas, Developments, concepts and improvements.
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
Marketing mainly emphasizes on customer value and satisfaction. Marketing includes all other elements mentioned in option A, B & C, but the term mainly deals with customer satisfaction. To satisfy customers, marketer need to offer right combination of benefits and price i.e. value.
It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.
The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods will be used to promote the product, including use of coupons and other price inducements.
By: Barka Mirza ProfileResourcesReport error
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