Explanation:

Motivating your employees is no easy task. A lot of organisations have tried many methods and a great deal have failed. However, there is one motivational theory that has been around for many years, and it’s fundamentals still hold true to this day. This theory was developed by a well respected psychologist named Abraham Maslow. His theory is called; “Maslow's hierarchy of needs”.

This theory asserts that people are motivated by a hierarchy of needs. The hierarchy of needs is a five tier model of human needs, often shown as a pyramid with five hierarchical levels.

In this theory, Abraham Maslow explains that people are motivated to achieve certain needs and some needs take precedence over others. Initially, people seek their most basic need to survive. Once this need has been adequately satisfied, people seek higher level needs such as safety, belongingness, esteem and finally, self-actualisation.